Tourism
Thematic analysis
Qualitative comparative analysis
Narrative
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Constant comparison analysis (CCA) is a qualitative data analysis technique that is often associated with grounded theory (GT) methodology . CCA is used to maintain the emic perspective (participant's view as insider) during analysis, while theoretical frameworks maintain the etic perspective (outsider/distant concepts) . GT methodology has seen steady growth in the use of CCA over the years . Thematic analysis is another qualitative research method that focuses on identifying and analyzing themes within data . While both CCA and thematic analysis are used to analyze qualitative data, they differ in their approach and purpose. CCA is often used to develop substantive theories, while thematic analysis is more focused on description and interpretation of data . Grounded theory and thematic analysis can be seen as complementary approaches, with GT providing a framework for theory development and thematic analysis providing a method for identifying and analyzing themes within data .