How Do Entrepreneurs Finance Their Startups? (2024)

When it comes to financing their startups, most entrepreneurs prefer to bootstrap it their first year.

According to a SCORE survey of roughly 1,000 small business startups from across the country, a whopping 78% of respondents said they relied on personal funds and income from another job to get their startup off the ground.

The survey served as the foundation for SCORE’s fall 2019 “Megaphone of Mainstreet: Startups” data report. Part 1 of that report, “Finding Your Way, Finding Customers,” revealed that one of the top concerns that startup owners have is securing enough cash flow to maintain their business and support their personal needs.

The Megaphone of Main Street: Startups Infographic #2 - Finding Financing” highlights the findings of part two of our latest data report.

This section focuses on how startups prepare for this financial uncertainty in that all-important first year.

Startup Owners Turn to Personal Financing to Launch Their Businesses

One of the most surprising statistics to emerge from Part 2 of the report was just how little debt entrepreneurs are willing to take on when it comes to launching their startups. The vast majority of new small business owners don’t seek financing from bank loans, cash advances on credit cards, or even loans from family and friends. They also didn’t look for alternative methods of financing such as investors, crowdfunding, or grants.

When asked where their initial startup capital came from, entrepreneurs overwhelmingly relied on their own resources:

  • Personal funds: 66.3%
  • Income from another job: 27.6%
  • Borrow from friends/family: 11.3%
  • Bank loan: 11.2%
  • Cash advance from credit cards: 9.0%
  • Donations from friends/family: 6.4%
  • Investors: 3.4%
  • Grants: 2.1%
  • Crowdfunding: 1.7%

Despite the prevalence of bootstrapping, however, the report makes clear to point out that startups did not begin their businesses without financial resources.

  • 42% of entrepreneurs started with less than $5,000 in cash reserves.
  • 49% started with more than $10,000.
  • 24% started with more than $50,000.

78% did not seek outside financing.

The percentage of all startups successful in obtaining financing:

  • Bank or other financial institution: 8.2%
  • Friends / family loan: 4.8%
  • SBA loan: 3.1%
  • Online lenders: 2.3%
  • Angel investors: 1.4%
  • Crowdfunding: 0.8%

Only 10% of all entrepreneurs received startup funds of more than $25,000.

Outside Funding Pays for Equipment, Not Salaries

Despite their cash flow concerns and their worry about being able to support their own personal needs, less than a quarter (24%) of the entrepreneurs surveyed reported using outside financing to pay their own salaries and only a slightly higher percentage (26%) reported using the funds to hire staff. Equipment purchases topped the list, with inventory purchasing running a distant second.

Asked how they used outside financing in their first year, startup owners primarily added assets:

  • Purchasing equipment: 63%
  • Purchasing inventory: 48%
  • Marketing: 48%
  • Leasing and preparing business location: 41%
  • Product development: 27%
  • Hiring staff: 26%
  • Paying my salary/support during startup: 24%
  • Other (licenses, operating expenses, etc.): 11%

What should YOU do?

When it comes to financing their startups, the data show that entrepreneurs are largely self-reliant. However, choosing the right source of financing for your small business is a lot more complicated than it used to be, and not everyone can pursue their dreams by bootstrapping.

If you’re ready to launch a business and are looking into ways to finance operations, a SCORE mentor can help you find the solution that’s right for you. Reach out to a SCORE mentor today, and let’s get started!

How Do Entrepreneurs Finance Their Startups? (2024)

FAQs

How Do Entrepreneurs Finance Their Startups? ›

Applying for a business loan. Catching the attention of an angel investor. Pitching your startup to venture capitalists. Hosting a crowdfunding campaign.

How do entrepreneurs get the money to start their businesses? ›

They often use their own money when first starting out. Family and friends may help with some financing in the early years of a business. Then, they may take on partners who are well capitalized and can help support the business financially. They may take out business loans to finance their efforts.

What is the most common way for entrepreneurs to fund a startup? ›

Bootstrapping

One of the most common ways to get a business up and running is through “bootstrapping.” Basically, you use your own funds to run your business. This money may come from personal savings, low or no interest credit cards, or mortgages and lines of credit on your home.

How do startups get funding? ›

Startups can get funding in different ways, including business loans, personal savings, friends and family, venture capital and startup grants.

Where do most entrepreneurs get their start-up capital? ›

The most common sources of startup funds for small businesses include personal savings, bank loans, and investments from venture capitalists and angel investors. Additionally, innovative methods like crowdfunding and peer-to-peer lending are also becoming popular.

How do you pay yourself as an entrepreneur? ›

Business owners can pay themselves through a draw, a salary, or a combination method:
  1. A draw is a direct payment from the business to yourself.
  2. A salary goes through the payroll process and taxes are withheld.
  3. A combination method means you take part of your income as salary and part of it as a draw or distribution.
Oct 27, 2023

How are entrepreneurs so rich? ›

The first secret of millionaire entrepreneurs is that they focus on creating value rather than making money. They understand that creating value for customers is the key to building a successful business.

What is the best financing method for beginning entrepreneurs? ›

Start With Personal Financing and Credit Lines

A personal credit line is a loan you take out with a maximum limit from a lender, like a bank. You can then access the funds in these lines of credit at any time in amounts that fit your needs, as long as they don't exceed the maximum you agreed to.

What type of funding is best for startups? ›

Venture Capital

Venture capital is funding that's invested in startups and small businesses that are usually high risk, but also have the potential for exponential growth.

What are the 3 primary sources of funding for entrepreneurs? ›

The three major sources of corporate financing are retained earnings, debt capital, and equity capital.

How much should a startup founder pay himself? ›

Founder salaries depend on a number of factors, like funding level, location, company size, and the founder's personal financial needs. In 2023, the average startup founder's salary was around $148,000 per year.

Does the government give money to startups? ›

You can find startup business grants at government and state agencies, private corporations and nonprofit organizations. In general, grants for startups can be more difficult to find, so it can be helpful to reach out to local business development centers for assistance. How do I apply for a startup business grant?

How do you ask for funding for a startup? ›

Prepare a concise, compelling pitch that highlights the potential for success and the value your startup can bring to customers and investors alike.
  1. Showcase Your Commitment. ...
  2. Choose the Right Timing. ...
  3. Present a Detailed Financial Plan. ...
  4. Be Realistic and Set Expectations. ...
  5. Offer Different Investment Options. ...
  6. Equity Stakes:
Oct 15, 2023

What is the largest source of startup funds for entrepreneurs? ›

What is the most common source of funding for entrepreneurs? According to a 2023 survey by Forbes Advisor, taking out business loans ranked first, followed by borrowing from friends and family and then using personal savings.

What is the number one city for startups? ›

Top 10: San Francisco continues to be the undisputed leader of the global startup ecosystem. This year's top 10 global cities for startups have mostly kept their ranks, though Tel Aviv and Paris have swapped places, now sitting at 9th and 10th respectively.

What is the number one source of start up capital? ›

Personal investment is usually the first source of funds when starting a business. Using your own money means you won't have to apply for a loan or seek investments from people outside the company, which can take a long time.

How did the entrepreneur get the capital to start the business? ›

Startup capital refers to the money that entrepreneurs raise to meet the costs of starting a business venture. Common sources of startup capital often include angel investors, venture capitalists, and banks.

How do business owners get their money? ›

The owner's draw or, simply, draw, is money taken out of the business that the owner can use for personal expenses. It's usually drawn from the owner's equity account. Most small businesses begin with a capital investment from their owners to buy equipment and pay for advertising and other expenses.

How to get money from the government to start a business? ›

You can find small-business grants at government agencies, state organizations and private corporations. A few good places to start your search include the government database Grants.gov, your local Small Business Development Center and nonprofits such as the Local Initiatives Support Corp.

Do entrepreneurs fund their own business? ›

When asked where their initial startup capital came from, entrepreneurs overwhelmingly relied on their own resources: Personal funds: 66.3% Income from another job: 27.6%

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